Connect WordPress to the tools your organization uses

A common call we get: a WordPress site was built with a theme and some plugins, shipped, and left. A year later the content is siloed, the site doesn't talk to any of the organization's other tools, and the hosting can't run anything on a schedule. The site still works, but adding anything new is hard.

A page builder is fast: install a visual builder, add some plugins, ship it. That is enough for a brochure site. It gets expensive when the site has to work with anything else.

WordPress was built to publish pages, so out of the box it keeps content inside posts and custom fields, mixed in with the page. Other software that wants to use that content needs to know whether an item is a staff member, an event, or a resource. WordPress doesn't do that by default, but the structure can be added to a new build or an existing one.

Setting that structure up is more work at the start.

We define each kind of content up front: a staff member, an event, a resource. That content can then be used by other things, such as a second website, an internal tool, or a report someone on staff produces every quarter. We also build in the connections to the tools you run on, such as an action platform, a payment processor, or a CRM, so information moves between them without anyone re-typing it.

We learned this on research and government work, where content has to be reportable and auditable, and from building organizing tools where the data has to outlive any one website.